Before Mitt Romney’s wife, Ann, began organizing family photos on Pinterest. “We used to just run to Costco all the time.” “I’ve been gone for one day, and it’s so upscale,” he says.
They’re wedged into the tiny backroom behind the foosball table that three employees - roughly 15% of his workforce - are using for a conference. Sometime during his brief absence, a service has delivered them fully stocked and branded with the company logo. But at this moment his full attention is focused on three glowing refrigerators. He’s just flown back from Austin’s SXSW interactive festival, and a redesign of his website is two days away. The Pinterest co-founder and CEO and I are standing in the break room of his company’s garage-size Palo Alto office. FORTUNE - Ben Silbermann can’t stop staring at the refrigerators.
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